Blog

Insights on marketing, branding, self-employment, productivity, and more.

Six Steps To Get More Referrals From Your Network

Six Steps To Get More Referrals From Your Network

During the week, people all over the world attend BNI meetings to get and give referrals. But as it turns out, few members tap into the full potential of their BNI chapter. There is a system for generating business referrals, and you have to be willing to do the hard work it takes to get them. Here are six step-by-step instructions for helping people to help you.

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How to Evaluate Your Business Contact Network

How to Evaluate Your Business Contact Network

One of the most valuable and often ignored assets any business professional has is their network of personal contacts. If you keep an organized list of contacts, you’ll be able to effectively and efficiently build and deepen your relationships, ask for referrals, or simply keep in touch.

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The WHY of BNI Education

The WHY of BNI Education

If anyone in the room owns a business with staff, you have likely experienced “leaky bucket” syndrome where we train our team only to find a few weeks later they’ve forgotten the training. We have to keep topping off the bucket!

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What are CEU’s And How Do I Get Them?

What are CEU’s And How Do I Get Them?

BNI is notorious for acronyms, and one of my favorites is the CEU, or “continuing education unit.” What exactly is it? When you joined, you might remember some discussion about how BNI is big on education and helping you improve your business, and giving you the...

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You Invited a Visitor to Your BNI Meeting, Now What?

You Invited a Visitor to Your BNI Meeting, Now What?

As you know, visitors are the lifeblood of BNI. Natural attrition means 20% of members leave due to factors outside of the chapter's control. Visitors provide the possibility of new members to maintain and grow the chapter.  On average, visitors spend $1,000 on...

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The ABC (and D) of Who to Invite to a Networking Meeting

The ABC (and D) of Who to Invite to a Networking Meeting

A steady stream of visitors is necessary to keep a chapter healthy and growing. But we don't need to invite visitors just for chapter growth. Whether they join or not, visitors contribute to your growing network of business partners, potential referrers, and even new...

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Be Specific: 5-Point Checklist For Networking Commercials

Be Specific: 5-Point Checklist For Networking Commercials

During business networking meetings, such as BNI or Chambers of Commerce, you will have one minute or less (usually less) to do your weekly presentation (in BNI) or a round of introductions (Chambers and other networking events). This “commercial” is your chance to...

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Present Like a Pro

Present Like a Pro

Are you stressed out about your upcoming featured presentation? Are you worried about whether you're going to get your message across? Concerned if anyone will remember anything you said? Some people think that a featured presentation is merely to give a talk in front...

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3+3+3=9 Minutes

3+3+3=9 Minutes

Here are some secrets for planning and preparing for your 10-minute featured presentation. You'll learn about the 3+3+3=9-minutes rule. Please listen to this very carefully: what you put into your featured presentation is what you'll get out of it. Don't use your time...

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Specific is Terrific

Specific is Terrific

Business professionals who want to do business by referral are often far too general in their requests of other people. In referral marketing, it’s crucial to teach others how to refer you. This is why you need to be specific to be terrific. Why? Because sometimes,...

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GAINS profile

GAINS profile

So often, BNI members are frustrated about not getting more business referred to them. After all, isn’t that what business networking is all about? The fact is, it’s not enough that you’re great at what you do and can offer a lot of value to new clients. To win...

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Brand Marketing Is Like Planting Trees

Brand Marketing Is Like Planting Trees

Think about marketing as planting trees. The trees of brand marketing you plant today will guarantee business growth tomorrow. What you are communicating today is to help potential customers make the buy decision in the future when they need what you are offering.

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How To Use Social Networks to…Network

How To Use Social Networks to…Network

If you’re like me, you have changed your approach to networking over the last seven months. As we have learned in our chapter, we can all find new clients by watching out for each other on Facebook. But Social networks are multifaceted tools being used to create awareness, promote, and build relationships!

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