Andy is proud to have been a contributor to the new white paper just released by Robert Half: Collaboration in the Workplace: How to Overcome 7 Common Challenges. Check it out here.
How To Wipe Out $20B Of Brand Equity
People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.