Andy Brenits has been selected as co-program director for the 2015’s HOW Design conference, In-House Managers program. With friend and colleague Ed Roberts, we’ll work with the other programs’ directors to develop a strong topic and speaker list.
People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.