Andy Brenits has been selected as co-program director for the 2015’s HOW Design conference, In-House Managers program. With friend and colleague Ed Roberts, we’ll work with the other programs’ directors to develop a strong topic and speaker list.
What Does a Brand Strategist (or Creative Strategist) Actually Do?
Brand strategy sets the direction. Creative strategy brings it to life. Most businesses skip the first step — and that’s where things start to drift.



