I’m honored to have been asked to judge the 2014 In-House Design Awards for HOW Magazine.
“…As the deadline for this year’s In-House Design Awards is just around the corner, we’re excited to announce the outstanding in-house experts who will act as judges for the competition. Meet Andy Brenits, Robin Colangelo and Ed Roberts…”. Read more.
People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.
While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.
Move beyond visual elements and empower your employees to make on-brand decisions and become passionate brand advocates, creating a cohesive and authentic brand presence that resonates with customers and fosters long-term relationships. Brand alignment drives business success.