Andy Brenits presented Influencing The “Buy” Decision to a group of business owners and entrepreneurs at the Queen Creek Chamber of Commerce on June 14.
Covering both marketing strategy and tactics, the presentation is aimed at empowering small businesses with the same strategies used by big enterprises.
This was the first of a 2-part series of marketing and branding. The second part of the presentation is scheduled for August 9, 2016.
People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.
While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.
Move beyond visual elements and empower your employees to make on-brand decisions and become passionate brand advocates, creating a cohesive and authentic brand presence that resonates with customers and fosters long-term relationships. Brand alignment drives business success.