Exciting news: I’ve been invited to teach at Columbia University! Beginning in August, I’ll be teaching the Strategic Visual Communications course within the MS in Strategic Communications program. The course focuses on Brand strategy and visual identity, Data visualization and information graphics, and Visual thinking and information presentation.
People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.