Exciting news: I’ve been invited to teach at Columbia University! Beginning in August, I’ll be teaching the Strategic Visual Communications course within the MS in Strategic Communications program. The course focuses on Brand strategy and visual identity, Data visualization and information graphics, and Visual thinking and information presentation.
What Does a Brand Strategist (or Creative Strategist) Actually Do?
Brand strategy sets the direction. Creative strategy brings it to life. Most businesses skip the first step — and that’s where things start to drift.



