A follow up email or call isn’t about trying to sell additional products or services. The best follow-up is one that adds value to the recipient.
Insights on marketing, branding, self-employment, productivity, and more.
Branding is long-term focused, rather than special promotions or a discounts. The tactics for staying top-of-mind 6 or 12 months from now are different than getting them to notice you right now.
Since so many people are working from now, and Brenits Creative is a 100% remote-work team, I wanted to share the four things that I have been doing consistently for 20 years.
To remind us that names have only as much power as we give them, Juliet in Shakespeare's Romeo and Juliet, says (and I'm paraphrasing) "would not a rose by any other name, smell just as sweet"? Um, no. Shakespeare obviously didn't have to worry about branding. Naming...
Use elements of a consulting mindset to take your department from order-takers to creative problem-solving rock-stars! By not assuming that what the client wants is what they need, in-house creatives can create unique and effective solutions to the client’s challenges. Additionally, in-house creatives should work towards shared goals with their clients and include a measurement of success in their creative briefs.
In-house creative teams often face stereotypes, and one of the most annoying and damaging ones is the belief that they can’t produce inspirational results. While the benefits of a steady job and regular paycheck may lead to complacency, it’s ultimately up to the individual to take responsibility for their professional development and seek out inspiration. Employers also have a responsibility to invest in their employees’ development and increase their value to the company. Creative leaders can inspire their team by leading by example.
Join us for a brown-bag lunch and interactive workshop on Thursday, January 24th that will help each you figure out just what your own “It” is that makes your businesses so special. Moreover, once you know your “It,” you’ll be able to attract the right customers to your business.
Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...
Sometimes it feels like there’s a lot on my plate. I run my own business, sit on two boards, serve as leadership for my referral networking group, and I teach. Most importantly, I’m a husband and father. I have a lot of stuff that needs to get done every day. But I’m never overwhelmed enough to say, “my plate is overfull.”
Meetings are a necessary evil in our business. Between staff meetings, project planning and review meetings, vendor meetings, and of course client meetings, its any wonder we get real work done at all. But one thing I have learned in almost 25 years in the creative...