Blog

Insights on marketing, branding, self-employment, productivity, and more.

Posts about branding

Identifying Your Brand Culture

Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the brand alive for customers. But brand cultures are more than an expression of the brand itself; they are, by necessity, an expression of the people who work for that brand and the decisions and ways of working and behaving that they agree to work within.

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The Difference Between Branding And Marketing

The Difference Between Branding And Marketing

While the branding and marketing are undoubtedly connected, there are minute differences between the two. As a business owner it is essential that you understand branding and marketing in detail, so that you can effectively utilize them together. Below is a closer look at the differences between branding and marketing.

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3 Ways You Can Find a Great In-House Design Gig

3 Ways You Can Find a Great In-House Design Gig

As a creative professional, I’ve sent my resume out to dozens of recruiters and agents over the years. I’ve even applied to a few jobs through the online sites. And do you know how many jobs I’ve gotten through that process? Exactly one.

Here’s my point; if you are looking for a great job – consulting, teaching, in-house, agency – you need to put yourself out there in the real world, not just online.

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Train the Trainer: Sharing Knowledge & Expertise on Creative Teams

Inspiration, Career Influencers and Design Heroes

This a personal reflection on my early influences and career heroes and how I am lucky to know early on what they wanted to do, and how my parents encouraged me to develop my talent. I sought advice from industry peers and met my heroes in person, building relationships with them and seeking advice. The connections I made with industry influencers have undoubtedly helped me become who I am today professionally.

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