Blog

Insights on marketing, branding, self-employment, productivity, and more.

Posts about branding
Be the best boss, by not being a boss at all

Be the best boss, by not being a boss at all

“Don’t be a boss, be a coach.” The key to being a good manager is to balance the organization’s best interests with getting the best performance from your people. A great manager understands that leading creative people can be challenging, and personal and professional development is crucial to keeping them interested in their work.

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How Much Does Branding Cost?

How Much Does Branding Cost?

If you ask around for quotes on branding projects, you will get fees ranging anywhere from $1,000 to $50,000 and even higher, and this often is just for design work. You might find a freelance designer online who says they can do it for less than $500, and you can even get a logo for as low as $5 on fiver.com. The real price of branding though, is not doing anything consistently.

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What’s Next For In-House Leaders?

What’s Next For In-House Leaders?

During dinner with three fellow designers, we discussed our careers and what happens after managing others. We came up with a metaphor for the phases of a creative career: Apprenticing, Mastering, and Master. After managing others, we considered the idea of a “Post-Mastery” phase for designers ready to move on. We explored how to influence creativity in a company without managing others and suggested different paths, such as moving up the corporate ladder, finding new ways to influence creativity, or starting a business. Ultimately, what to do after reaching mastery and experience depends on personal goals.

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3 Career Paths: Agency, Freelance or In-House?

3 Career Paths: Agency, Freelance or In-House?

As a design professional with almost 25 years of experience, I have worked in various roles, including as a freelancer, in-house creative services leader, creative director, and educator. There are three career paths available to creative – agency, freelance, and in-house – and choosing which one is right for you depends on four factors: stability, money, advancement, and passion.

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Transforming Your Brand Culture

Transforming Your Brand Culture

In the first part of this two-part series, I talked about brand cultures that focus on performance, those that are restless for change, freeform cultures and those that learn fast and continue to evolve.Understanding the type of branded culture you are trying to...

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3 Keys to Building An Admired Brand

The more your brand enables entices, and enriches customers, evoking their positive emotions and building their trust, love, and respect, the more highly admired it will be. An admired brand offers the greatest opportunity for enduring and profitable growth. When your...

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Transforming Your Brand Culture

50 Ways to Differentiate Your brand

Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference. They say they want to be distinctive to consumers but often, in their heart of hearts, they...

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