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Insights on marketing, branding, self-employment, productivity, and more.

Posts about Brand evolution
Present Like a Pro

Present Like a Pro

Are you stressed out about your upcoming featured presentation? Are you worried about whether you're going to get your message across? Concerned if anyone will remember anything you said? Some people think that a featured presentation is merely to give a talk in front...

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3+3+3=9 Minutes

3+3+3=9 Minutes

Here are some secrets for planning and preparing for your 10-minute featured presentation. You'll learn about the 3+3+3=9-minutes rule. Please listen to this very carefully: what you put into your featured presentation is what you'll get out of it. Don't use your time...

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Specific is Terrific

Specific is Terrific

Business professionals who want to do business by referral are often far too general in their requests of other people. In referral marketing, it’s crucial to teach others how to refer you. This is why you need to be specific to be terrific. Why? Because sometimes,...

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GAINS profile

GAINS profile

So often, BNI members are frustrated about not getting more business referred to them. After all, isn’t that what business networking is all about? The fact is, it’s not enough that you’re great at what you do and can offer a lot of value to new clients. To win...

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Brand Marketing Is Like Planting Trees

Brand Marketing Is Like Planting Trees

Think about marketing as planting trees. The trees of brand marketing you plant today will guarantee business growth tomorrow. What you are communicating today is to help potential customers make the buy decision in the future when they need what you are offering.

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How To Use Social Networks to…Network

How To Use Social Networks to…Network

If you’re like me, you have changed your approach to networking over the last seven months. As we have learned in our chapter, we can all find new clients by watching out for each other on Facebook. But Social networks are multifaceted tools being used to create awareness, promote, and build relationships!

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Networking Virtually…tips for the new normal

Networking Virtually…tips for the new normal

With social distancing becoming the norm, networking has moved to online platforms, but it is still an essential tool for building relationships. To be successful, you must have the right mindset, where you focus on how you can help others, not how they can help you. This approach builds mutually beneficial relationships, which is the goal of networking. You can start by nurturing existing relationships, checking in on close friends, family, and colleagues. To meet new people, you can target specific groups or be open to random connections. Allocating just 30 minutes a day to LinkedIn can be an effective way to network online by skimming your feed, commenting on relevant articles, and sending personalized messages to your connections.

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Your Brand Needs a Purpose

Your Brand Needs a Purpose

Mission, vision, values, and positioning statements are the most widely recognized strategic tools used to define a company’s business, strategic objectives, and overall approach to reach those objectives. Another less frequently recognized strategic statement that many companies neglect to employ is the Purpose statement.

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