I’m honored to be featured in a new expert roundup on CMO Times, titled “What Methods Ensure Consistent Branding Across Platforms?”
In my quote, I discussed one of the most powerful tools I use with clients: a Brand Positioning and Messaging Guide. Unlike a traditional visual standards guide that focuses on logos and colors, this guide helps unify brand communications across every touchpoint—web, social, internal, and external messaging.
It includes:
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A clearly defined brand value proposition and marketplace positioning
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Key differentiators and target audience profiles
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Messaging tone and strategic storytelling pillars
When paired with team training, this guide ensures consistency without rigidity—empowering teams to represent the brand with clarity and confidence across all platforms.
