News and Media

Speaking, Publications, and Appearances News and Announcements

TL:DR - Andy Brenits shares branding strategy advice in CMO Times, highlighting how a Brand Positioning and Messaging Guide ensures consistent, unified messaging across all platforms.

Quoted in CMO Times: What Methods Ensure Consistent Branding Across Platforms?

What Methods Ensure Consistent Branding Across Platforms? - Andy Brenits

I’m honored to be featured in a new expert roundup on CMO Times, titled “What Methods Ensure Consistent Branding Across Platforms?”

In my quote, I discussed one of the most powerful tools I use with clients: a Brand Positioning and Messaging Guide. Unlike a traditional visual standards guide that focuses on logos and colors, this guide helps unify brand communications across every touchpoint—web, social, internal, and external messaging.

It includes:

A clearly defined brand value proposition and marketplace positioning
Key differentiators and target audience profiles
Messaging tone and strategic storytelling pillars

When paired with team training, this guide ensures consistency without rigidity—empowering teams to represent the brand with clarity and confidence across all platforms.

👉 Read the full article here

Other Posts You Might Like

When Vision Becomes a Decision Tool

A vivid vision, paired with clear brand positioning, transforms strategy into a practical decision-making tool. It aligns boards, leadership, and teams around a shared future and consistent direction.

Presenting at the QC Chamber Business Builders Series

Andy Brenits will present “Own Your ‘It’ Factor” at the Queen Creek Chamber’s Business Builders Series on April 17. This interactive workshop will help entrepreneurs clarify what makes their business unique and learn how to communicate that value clearly to customers and prospects.

Brand Strategist Andy Brenits to Present Marketing Workshop at TENWEST 2026

Brand strategist Andy Brenits will speak at the TENWEST Festival on March 27, 2026 in Tucson, Arizona. His session, “You Don’t Have to Cold Call (If You Don’t Want To),” will share practical marketing strategies for creatives who want consistent work without relying on cold calls or sales-heavy tactics.