Interview on “FOAFing around with…”


I’m thrilled to have been interviewed by my friend and colleague, Harrison Wise, for the “FOAFing around with…” series, which features members of FOAF (Fraction of a Fraction).

In the interview, Harrison and I talked about how I’m different than a fractional CMO, branding, who I work with most often, misconceptions about fractional executives, and how a CEO would measure the success of a fractional chief brand officer.

FOAF is a professional services network comprised of fractional executives specializing in marketing, finance, operations, and other disciplines offering fraction-of-a-fractional executive leadership to give CEOs flexible talent on-demand to bridge leadership gaps, accelerate growth, and clear obstacles so they can achieve their business goals:

Thank you again, Harrison, for allowing me to share my experience and perspectives.

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