I’m excited to be quoted in a new expert roundup on MarketingExecutive.io titled “25 Tips for Building a Strong Brand Identity and Consistent Messaging.”
In my contribution, I shared how getting clear on a brand’s purpose, values, and personality forms the foundation for everything else—from visual identity to messaging. I also emphasized the power of simple, easy-to-follow brand guidelines that not only keep teams aligned but help them understand the “why” behind the brand. When people connect with that deeper meaning, consistency isn’t forced—it becomes natural.
It’s always an honor to be included among other brand and marketing professionals who are helping businesses create more intentional, resonant, and effective brands.
