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Insights on marketing, branding, self-employment, productivity, and more.

Posts about Brand Strategy
How To Name Your Brand

How To Name Your Brand

To remind us that names have only as much power as we give them, Juliet in Shakespeare's Romeo and Juliet, says (and I'm paraphrasing) "would not a rose by any other name, smell just as sweet"?  Um, no. Shakespeare obviously didn't have to worry about branding. Naming...

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Scare Tactics In Branding and Marketing

Scare Tactics In Branding and Marketing

Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...

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A Fresh Start: Rebrand Your Business or Refresh Your Website?

A Fresh Start: Rebrand Your Business or Refresh Your Website?

No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up?
You may be trying to decide if you should rebrand your business, or just update your website. Here are 10 factors to consider helping you make your decision.

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Do You Need To Rebrand Your Business?

Do You Need To Rebrand Your Business?

Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.

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Why You Need To Conduct A Design Audit

Why You Need To Conduct A Design Audit

We all understand how important brands can be.  There are brands that signify all over the world.  Nike.  Harley Davidson.  Starbucks.  These are companies that are more than just the products they sell.  They’re lifestyles.  They’re statements, both about the company...

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