People build emotional ties to the brands they love and use every day. When you change a brand’s visual identity, you change its face. If you change it too much, loyal users will feel as if they are looking at a stranger.
Insights on marketing, branding, self-employment, productivity, and more.
Move beyond visual elements and empower your employees to make on-brand decisions and become passionate brand advocates, creating a cohesive and authentic brand presence that resonates with customers and fosters long-term relationships. Brand alignment drives business success.
Launching a startup brand can be an exhilarating and challenging endeavor. As you embark on this journey, navigating the path carefully and avoiding common pitfalls hindering your brand's success is crucial. By keeping these branding "don'ts" top of mind, you can...
Do you know that one little word can be your secret weapon for your success? It's "NO"! Embracing the power of saying "NO" can be incredibly empowering and transformative. In fact, it has been proven that saying "NO" more often than saying "yes" can be the key to...
Branding is a critical aspect of any business, as it helps differentiate you from your competitors and communicates your unique value proposition to customers. While some of the biggest brands in the world, such as Nike, Harley Davidson, and Starbucks, have massive marketing budgets, effective branding is possible for businesses of all sizes. Here are five tips for building a strong brand that resonates with your clients.
As we approach the halfway point of the year, now is the perfect time to take a step back and evaluate the effectiveness of your brand and marketing strategy. It’s a good idea to do a mid-year checkup to ensure you’re on track to meet your goals and make any necessary adjustments before it’s too late.
Creating a brand from scratch can seem daunting, but by following these steps, you can establish a powerful and effective brand that sets your startup apart from the competition.
Managing your personal brand is an ongoing process that requires constant attention and effort to build and maintain one’s brand image. But doing so can significantly impact career success and professional relationships.
In this article, we explore seven reasons why you need a brand advisor for your personal brand. Learn how a brand advisor can help you define your brand, create a strategy, develop your voice, establish authority, increase visibility, maintain consistency, and save time and energy.
Want to know what makes a great brand? We surveyed friends and colleagues to learn what consumers value in a brand. From consistency to originality, see what it takes to create a brand that stands out and resonates with your audience.