I often talk about how your logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. Here is some clarification of the differences between...
Insights on marketing, branding, self-employment, productivity, and more.
When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of...
As a creative professional, I’ve sent my resume out to dozens of recruiters and agents over the years. I’ve even applied to a few jobs through the online sites. And do you know how many jobs I’ve gotten through that process? Exactly one.
Here’s my point; if you are looking for a great job – consulting, teaching, in-house, agency – you need to put yourself out there in the real world, not just online.
Andy Brenits to present “Your Logo Is Not Your Brand: Strategies and Tactics for Taking Your Brand to the Next Level”.
What can leaders do to provide training and development opportunities to their team with limited resources? One option is to consider “train the trainer” opportunities for themselves or their team, maximizing the potential of classes and conferences.
This a personal reflection on my early influences and career heroes and how I am lucky to know early on what they wanted to do, and how my parents encouraged me to develop my talent. I sought advice from industry peers and met my heroes in person, building relationships with them and seeking advice. The connections I made with industry influencers have undoubtedly helped me become who I am today professionally.
Andy Brenits to teach at Columbia University Beginning in August.
Andy Brenits presented “Influencing The ‘Buy’ Decision” at the Queen Creek Chamber of Commerce on June 14th.
Andy is proud to have been a contributor to the new white paper just released by Robert Half: Collaboration in the Workplace: How to Overcome 7 Common Challenges.
Andy Brenits will return to the QC Chamber of Commerce beginning June 14, 2016, to give a 2-part talk about marketing and branding strategy for small business. Mr. Brenits spoke previously about personal branding in August of 2015.
I was interviewed by Melissa Mazzoleni for HOW recently about leading in-house teams and how in-house creatives can get their careers moving forward. Below is an excerpt and link to the original article.
I’m honored to have been asked to judge the 2014 In-House Design Awards for HOW Magazine.
Andy Brenits has been selected as co-program director for the 2015’s HOW Design conference, In-House Managers program. With friend and colleague Ed Roberts, we’ll work with the other programs’ directors to develop a strong topic and speaker list.
I was interviewed by Bryn Mooth for HOW magazine about how In-House is changing. Below is an excerpt and link to the original article.
I’ve been named to Graphic Design USA’s “People to Watch in 2013″ list! More here.
Thoughts on management from Paul Hawken, environmentalist, entrepreneur, and author. “Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them”
Thoughts on leadership from Pat Riley, widely regarded as one of the greatest NBA coaches of all time,
Transitioning into a creative leadership role? Drawing from extensive experience, I emphasize the importance of effective onboarding, strategic improvements, and transparent leadership. Learn how listening, championing processes, and embracing setbacks can drive innovation.