I was interviewed by Bryn Mooth for HOW magazine about how In-House is changing. Below is an excerpt and link to the original article.
“…The in-house industry is maturing on a couple of different fronts. One, we’re seeing (especially now that the economy is bouncing back) that corporations have a desire to bring in-house the work they’d typically outsource to creative agencies. Small teams are growing larger; companies that didn’t have an in-house creative function are building that in. That isn’t to say that agencies have anything to fear—there’s plenty of work going to agencies as well. And in-house managers need to know how to manage those contract relationships…
…As a manager, you have to understand the language of business—to translate between the executives who don’t speak design and the designers who don’t speak ROI. Designers have to understand how their work fits in the whole marketing ecosystem…”
To read the full article, click over to http://www.howdesign.com/featured/andy-brenits-insource-big-change-house-designers/